Our Team

Dennis She, Consultant 

Dennis She brings about detailed execution, providing strategic account management across various accounts to bring about the results which elevate clients’ corporate positioning.  Crafting campaigns with powerful messages backed by sound strategies, his strategic PR counsel ensures clients are able to meet their communications objectives.

The list of clients he has worked with over the years include members’ club 1880, Mr & Mrs Smith Boutique Hotels, Bell & Ross, Kenzo (LVMH), Heritage Suites Hotel, Hotel Clover Group, Millennium Hotels & Resorts, InterContinental Hotels Group, Alaya Hotels & Resorts, Tirtha Bridal,  Nederburg Wines, L Hotels & Resorts, Vertu for Nokia, TWG Tea, LIULI, Zadig & Voltaire,  Schott Zwiesel, Zwiesel Kristallglas, Singapore Tourism Board, Alila Hotels & Resorts, Bisquit, LVMH, Calvin Klein Jeans, Central Marketing Group, Scotch & Soda, Kurt Geiger, Illamasqua, Nikko Hotels, and more.

With a strong passion towards bringing forth fresh innovative ideas, the vast array of high-profile brands he has managed have appeared in numerous media channels. In his years in journalism and communications, he has developed an extensive network of local and international media contacts.

Dennis graduated from National University of Singapore with an Honours Degree in Sociology with a minor in Marketing.

Vivian Yuen, Associate Consultant

Vivian Yuen is a communications professional with an interest in luxury, lifestyle and hospitality. With her flair for content production and communication, she is a treasured member of Craft Communications, lending her expertise to accounts such as Bintan Resorts, Millennium Hotels & Resorts, Orchard Hotel Singapore and Hotel Soloha. Rachel has a degree in Communications Studies from the Wee Kim Wee School of Communication and Information at the Nanyang Technological University.

Pan Yunxiang, Miracle, Public Relations Coordinator

Yunxiang is a wordsmith who has cleverly combined her strength in distilling words into liquid gold together with her interest in marketing and branding; harnessing her abilities, she contributed greatly at a trading company, a biotechnology company as well at China Unicom, one of two telecommunications conglomerates in China. Having lived abroad, she is also capable of cross cultural communication and her keen sense on detecting nuances help our foreign clients reach out to Chinese consumers in a powerful way.

Yunxiang graduated from the Beijing Normal University-Hong Kong Baptist University-United International College with a Bachelor of Arts in in Public Relations and Advertising. She went on to live in France where she graduated from the NEOMA Business School with a masters in Marketing. She is one of the many returnees, or haigui in local parlance, who have been educated overseas and now pursue a career back in China.

Lee YanShuang, Public Relations Assistant

YanShuang is a seasoned social media enthusiast with a keen eye on the latest trends. She has a fiery passion for dance – spending more than 10 years in the field. She strongly believes that everything happens for a reason and everyone is a creator of their own fate. With her positive and youthful demeanour, she is a unique addition to the Craft team.