OUR WORK

1880

 

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The Client

Launched in December 2017, 1880 is a born-in-Singapore members club located on the third floor of InterContinental Robertson Quay. It was borne out of the idea that conversations make the world a better place, and thus aims to be a place to create conversations that will make a positive change in society. To do so, it has 4 central pillars that all have the aim of inspiring conversations – events, hospitality, design, and members. It also seeks to be a change-maker through its 3 tenets – inspiring conversations, being a figurative golf-course for women, and redefining work-life balance. 1880 is helmed by a stellar team of hospitality, events, and business professionals; and its interior is designed by the illustrious Timothy Oulton.

Project Brief

To position 1880 as the pioneer of a new generation of members’ clubs, with its central aim being to inspire conversations that will lead to positive change in society. Instead of being exclusive enclaves for old money-types and dominated by males, it focuses on the individual personality and character of their members. The brief was also to earn substantial media coverage in leading titles across the entire media landscape.

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Results

1880 is now one of the most talked about members’ clubs in Singapore, and is known to be a leader in revamping the image of members’ clubs as well as a leader in advancing pertinent social issues such as female empowerment. It is also a popular venue location for photoshoots and prestigious regional events. The media coverage garnered has been impressive, with coverage in local, regional, and international titles such as BLLNR, Buro 24/7 Singapore, Business Times, Female, Her World, Home & Décor, ICON Magazine, Lianhe Zaobao, Michelin Guide Singapore, Mabuhay, Monocle, Portfolio, Prestige, Robb Report, SilverKris, Singapore Tatler, Singapore Tatler Homes, The Financial Times, The Honeycombers, The Peak, The Straits Times, Wallpaper, and 938NOW.

 

L HOTEL SEMINYAK, BALI 

The Client

Singapore-based villa and hotel owner and management company had grown to a level where they were ready to start on their first boutique hotel after years of villa ownership and management. L Hotels and Resorts started with its first boutique hotel in Seminyak, Bali.

Project Brief

To position L Hotels & Resorts as the quintessential boutique hotel experience with esteemed offerings like its luxe and elegant interiors by Popo Danes, bathroom amenities by Kiehl’s, and food prepared by Chef Rutger, one of the hottest chefs from Mamasan and Sarong. The brief was also to garner substantial media coverage in key lifestyle and travel titles and also manage a social media program which includes Facebook, Twitter, Weibo and Pinterest.

Results

L Hotels & Resorts became one of the hottest destinations in Bali and a hotel of choice among the well-heeled and those with a taste for good design and luxe stays. The media coverage garnered was also impressive, with coverage in titles across Singapore, Australia, Hong Kong, China as well as US and UK, like Condé Nast Traveller, The Wall Street Journal, Surface Asia, The Age, The Australian and The Straits Times. In social media terms, L Hotels was trending across a number of a social media platforms given the activities and contests that had gone viral.

 

NEDERBURG

 

The Client

Enjoying a high level of success with their signature range, Heritage Heroes, South African wine label Nederburg was looking to launch the newest addition to the Heritage Heroes collection, The Beautiful Lady. Nederburg belongs to South African wines & spirits conglomerate Distell Group Limited, listed on the Johannesburg Stock Exchange, whose yearly turnover is more than USD 1 billion.

Project Brief

To position The Beautiful Lady as the newest addition to the award-winning South African wine producer Nederburg Wines’ gourmet collection, Heritage Heroes and to convey the story behind The Beautiful Lady – a tribute to Ilse Graue, the wife of Johann Graue, Nederburg’s Brew Master who held the Teutonic family together and introduced much of splendour to Nederburg. Targeting a range of media platforms across print, digital, influencers broadcast, we also managed the media invitations for a series of wine events and dinners in Singapore and China which saw key media and influencers in attendance. We have also been instrumental in pitching The Beautiful Lady and interviews with Razvan Macici, Nederburg’s cellarmaster to Singapore and China media.

 

Results

The Beautiful Lady received impressive media coverage across English media in Singapore including August Man, 93.8 LIVE, epicure, L’Officiel, BITES and Blissful Brides in Singapore as well as media in China like WINE, Food & Wine, Zhongshan Daily, Xin Qiao Bao, CHIC Elegance, Reluxe and World Traveller.

 

GRAND NIKKO BALI

The Client

The re-branded Grand Nikko Bali, which was previously known as Nikko Bali Resort and Spa, is a luxurious five-star property located on the cliff top of Bali’s well-known Nusa Dua area. Along with the re-branding, Grand Nikko Bali also added new enhancements to the property and service standard to make a mark in the dynamic hospitality scene.

Project Brief

To facilitate the re-branding process and position Grand Nikko Bali and raise awareness for the new enhance which includes 19 luxurious ocean and garden view villas, an open aired wedding gazebo and their new multi-purpose function hall. The brief was also to garner media coverage in key travel and lifestyle titles across 5 markets – Singapore, Malaysia, Hong Kong, China and Australia, as well as managing the social media campaigns on Facebook and Weibo.

Results

Grand Nikko Bali was the preferred resort for luxury villas and is known for its understated luxury. Its modern-balinese style made it a vacation heaven for luxe travellers. There was also great media coverage across 5 markets, in the likes of Condé Nast Traveler China, Berita Harian, Prestige Malaysia, The Peak Malaysia, JMEN Hong Kong, Nuyou, TTGmice and more.

HERITAGE SUITES HOTEL

http://www.heritagesuiteshotel.com

 

The Client

Luxury boutique hotel in Cambodia sees increased brand recognition in Asia.

Heritage Suites Hotel is a sophisticated boutique retreat in Siem Reap, Cambodia. Located minutes away from the majestic architectural relics of the Angkor temple, its grand colonial façade conceals the 26 newly refurbished intimate rooms and suites nestled amidst lush tropical gardens. The hotel, built in April 2007, is the embodiment of its owners’ commitment to old-fashioned hospitality, and redefines luxury with stunning architecture, personalized and attentive service, a host of culinary delights and comfortable, stylish rooms.

Project Brief

The sophisticated boutique retreat in Siem Reap, Cambodia, sought to extend its presence in the Singapore, Hong Kong and China markets following an extensive refurbishment.

A multi-faceted PR plan that includes a media stay programme as part of its outreach to media, influencers and celebrities, a media familiarisation trip for selected media, marketing partnerships with the likes of Cosmopolitan, Jessica and Marie Claire in Hong Kong; media engagement efforts to draw interest in various aspects of the hotel, its regularly featured events, as well as its commitment to the community.

Our Results

A feature-length piece in Apple Daily; a multi-page fashion shoot for JMen Hong Kong; a feature on U Travel. An exclusive piece in CLEO Singapore; online pieces in Harper’s Bazaar Singapore, Female Singapore and Her World. Also featured in popular regional inflight publications such as Fah Thai and SilverKris.

TIRTHA BRIDAL 

Boost in top South East Asian bridal brand’s visibility in China, Singapore and Malaysia

 

The Client

Named after the Balinese word for ‘Holy Water’, which is reflective of its proximity to Uluwatu Temple, Tirtha Bridal was conceptualized in 1998 by Koji & Yuka Koreyasu, a Japanese husband-and-wife team aspiring to create unique, unrivalled weddings in Bali.

In 2003, they launched their first property Tirtha Uluwatu, a 6,000 square metre architectural masterpiece situated atop the breath-taking cliffs of Southern Bali and overlooking the vast Indian Ocean. The venue has been lauded internationally for its visionary design and unique concept, and has been the backdrop of many blissful weddings. Tirtha Bridal’s latest property The Villa by Tirtha, located just next to Tirtha Uluwatu, provides couples with a Balinese-inspired wedding experience in the privacy of a stunning 8-bedroom villa.

Project Brief

A multi-pronged PR plan that includes media engagement efforts to garner interest in the brand’s offering, a media familiarisation trip for top tier media, proposed events in Singapore to drive interaction with influencers, celebrities and media, as well as the positioning of key brand personalities as experts in their field.

Results

Regular real weddings features in ELLE China; a 4-page exclusive real wedding piece Female Brides; pieces in China media such as Weddings 21, Darizi, Brides, The Knot as well as Wedding&Travel, Singapore Brides, Luxury Insider.

 

LEWIN TERRACE

 

HOTEL CLOVER GROUP

 

LIULI

The Client

Established in Tamshui, Taiwan in 1987, LIULI was the first of its kind and has grown into Asia’s largest LIULI arts brand with over 70 galleries around the world. Founded by Taiwanese creative types Loretta Hui-shan Yang and Chang Yi, LIULI epitomises Chinese culture and the lost art of Chinese crystal glass.

Project Brief

To handle the launch of the ‘Silence Within Fire Collection’ and manage the grand VIP event with founders and artistes. Created a media campaign targeting English dailies to share the stories behind the creation of LIULI with more than 300 guests attending the VIP opening including key media, celebrities and society luminaries.

The Results

The ‘Silence Within Fire’ received massive blanket coverage across English dailies, TV and broadcast, and the collection continues to receive praise from Singapore’s top media outlets including Business Times, AsiaOne, magazines like Men’s Folio, Singapore Tatler, Prestige, Peak and broadcast media the likes of Channel NewsAsia’s and Channel 8’s morning shows as well as Capital Radio 95.8, to name a few.

 

 

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