8 January 2020
In response to the fervour and support from Singapore, Five Guys is proud to announce its second store here, following its debut at Plaza Singapura at Dhoby Ghaut. Spanning an area of over 2500 square feet with 73 seats, the newest store located at Serangoon Central’s NEX, opens its doors on 11 January 2021.
Known for its highly customisable menu, Five Guys hopes to encourage customers to build the burger or sandwich of their dreams by exploring different combinations and taste profiles based on their unique preferences. Five Guys offers 15 free toppings including an in-house mayo recipe created exclusively for Five Guys by Heinz. As such, there are approximately 250,000 combinations one can choose from.
Besides your classic cheeseburger and bacon burger, one can opt for a BLT (bacon, lettuce, tomato) sandwich, grilled cheese sandwich, and veggie sandwich. Customers may also enjoy their burgers in a lettuce wrap or bowl if they want to do without the bun.
Likewise, Five Guys milkshakes can also be tailored to specific tastes with its 10 free mix-ins including peanut butter, salted caramel, banana, and even applewood smoked bacon.
When it comes to flavor amplitude (balance of flavours and fullness), less is more. Five Guys is the leader in the Fast Casual Burger segment and has built its brand by focusing on freshness and quality.
There are five universally accepted basic tastes in the human palate: salty, sweet, sour, bitter, and umami. Umami is the proteiny, full-bodied taste that one might encounter in the likes of chicken soup, cured meat, fish stock, aged cheese, soy sauce, mushrooms, or seaweed. Umami adds body.
Five Guys targets every single one of these tastes:
Legend has it that Five Guys has a “secret menu” but the truth is, it’s nothing more than being creative about what one orders.
Can’t take the heat? Have grilled jalapeños. Bored of the same condiments? Complete the sauce trifecta by combining ketchup, mayo and relish! Want some extra cheese? Go ahead, it’s free!
Some combination highlights include The Bunless Burger Bowl or the Windy City-approved Chicago Dog with tomato, relish, pickles, hot sauce, mustard, and green peppers. Or make it your own, the possibilities are endless!
Without any freezer, timer or microwave in the kitchens, all burgers and fries are made fresh daily. All crew members undergo extensive training to be able to cook the fries and beef patties to the ideal doneness.
Five Guys’ commitment to sourcing quality ingredients and delivering a consistently great experience is what differentiates the brand. The bread, which is a Five Guys’ proprietary item, is baked fresh in a local bakery. Potatoes are cut fresh daily, soaked in an ice bath to remove the starch and double-fried in pure peanut oil to create the firm outside and ‘mashed-potato’ inside that Five Guys fries are known for.
23 Serangoon Central, NEX, #B1-41/42/43, Singapore 556083
Opening times: 11am to 10pm everyday
For more information or interview opportunities, please reach out to us at Craft Communications.