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Five Guys opens its second Singapore store at Serangoon NEX

8 January 2020

 

In response to the fervour and support from Singapore, Five Guys is proud to announce its second store here, following its debut at Plaza Singapura at Dhoby Ghaut. Spanning an area of over 2500 square feet with 73 seats, the newest store located at Serangoon Central’s NEX, opens its doors on 11 January 2021.

 

Make it your own

Known for its highly customisable menu, Five Guys hopes to encourage  customers  to  build  the burger or sandwich of their dreams by exploring different combinations and taste profiles based on their unique preferences. Five Guys offers 15 free toppings including an  in-house  mayo  recipe created exclusively for Five Guys  by  Heinz.  As  such,  there  are  approximately  250,000  combinations one can choose from.

Besides your classic cheeseburger and bacon burger, one can opt for a BLT (bacon,  lettuce, tomato) sandwich, grilled cheese sandwich, and veggie sandwich. Customers may also enjoy their burgers in a lettuce wrap or bowl if they want to do without the bun.

Likewise, Five Guys milkshakes can also be tailored to specific tastes with its 10 free mix-ins including peanut butter, salted caramel, banana, and even applewood smoked bacon.

When it comes to flavor amplitude (balance of flavours and fullness), less is more. Five Guys is the leader in the Fast Casual Burger segment and has built its brand by  focusing  on  freshness  and  quality.

 

There are five universally accepted basic tastes in the human palate: salty, sweet, sour, bitter, and umami. Umami is the proteiny, full-bodied taste that one might encounter in the likes of chicken soup, cured meat, fish stock, aged  cheese,  soy  sauce,  mushrooms,  or  seaweed.  Umami  adds body.

Five Guys targets every single one of these tastes:

 

  • Salty – Applewood smoked bacon
  • Sweet – Proprietary bread recipe baked fresh and delivered to the store daily, slightly sweeter than most buns
  • Sour – Mount Olive  Pickle Company pickles and pickle relish, perfect for burgers and hot dogs
  • Bitter – Lettuce, green peppers and other fresh produce that’s cut and chopped in store
  • Umami – 100% beef burgers and dogs, mushrooms, grilled onions, and cheddar cheese

Five Guys Secret Menu?

Legend has it that Five Guys has a “secret menu” but the truth is,  it’s  nothing  more than being creative about what one orders.

Can’t take the heat? Have grilled jalapeños. Bored of the same condiments? Complete the sauce trifecta by combining ketchup, mayo and relish! Want some extra cheese? Go ahead, it’s free!

 

Some combination highlights include The Bunless Burger Bowl or the Windy City-approved Chicago Dog with tomato, relish, pickles, hot sauce, mustard, and green peppers. Or make it your own, the possibilities are endless!

 

It’s all about freshness and quality

Without any freezer, timer or microwave in the kitchens, all burgers and fries are made fresh daily. All crew members undergo extensive training to be able to cook the fries and beef patties to the ideal doneness.

Five Guys’ commitment to sourcing quality ingredients and delivering a consistently great experience is what differentiates the brand. The bread, which is a Five Guys’ proprietary item, is baked fresh in a local bakery. Potatoes are cut fresh daily, soaked in an ice bath to remove the starch and double-fried in pure peanut oil to create the firm outside and ‘mashed-potato’ inside that Five Guys fries are known for.

 

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Five Guys NEX Store

23 Serangoon Central, NEX, #B1-41/42/43, Singapore 556083

Opening times: 11am to 10pm everyday

 

For more information or interview opportunities, please reach out to us at Craft Communications.