Our Boutique Public Relations Agency Team

Our understanding of the broad spectrum of the lifestyle industry enables us to collaborate with our clients to deliver campaigns that are impactful and also have culture and business goals at their very core. Our boutique public relations agency is nimble and we are stronger together like that. 

We are a boutique public relations agency
Keeping It Boutique

Dennis She, Consultant 

Dennis She brings about detailed execution, providing strategic account management across various accounts to bring about the results which elevate clients’ corporate positioning.  Crafting campaigns with powerful messages backed by sound strategies, his strategic PR counsel ensures clients are able to meet their communications objectives.

The list of clients he has worked with over the years include members’ club FIND – Design Fair Asia, 1880, Mr & Mrs Smith Boutique Hotels, Bell & Ross, Kenzo (LVMH), Millennium Hotels & Resorts, InterContinental Hotels Group, FIVE GUYS, Distell Group Limited, Nederburg Wines, Casio, TWG Tea, Schott Zwiesel, Zwiesel Kristallglas, LVMH, Calvin Klein Jeans, and more.

With a strong passion towards bringing forth fresh innovative ideas, the vast array of high-profile brands he has managed have appeared in numerous media channels. In his years in journalism and communications, he has developed an extensive network of local and international media contacts.

Dennis graduated from National University of Singapore with an Honours Degree in Sociology with a minor in Marketing. Equipped with a WSET Level 2 Systematic Approach to Tasting Wine®(SAT), he possesses a deep appreciation for the world of wine.

Vivian Yuen, Associate Consultant

Vivian Yuen is a communications professional with an interest in luxury, lifestyle and hospitality. With her flair for content production and communication, she is a treasured member of Craft Communications, lending her expertise to accounts such as FIVE GUYS, Millennium Hotels & Resorts, Arte Oro, Orchard Hotel Singapore and Hotel Soloha. Vivian has a degree in Communications Studies from the Wee Kim Wee School of Communication and Information at the Nanyang Technological University.

Justin Loh, Photographer

Justin is a professional photographer with a portfolio in architecture, products, food, fashion, lifestyle and portraiture photography in various sector including hospitality and publishing.

With over 13 years in the industry, Justin cut his teeth as a photographer with SPH magazines for eight years. He has earned recognition for his innovative use of compositions, angles and lighting emphasis and he seeks to capture spectacular photographs with a signature style that is candid, natural and endearing be it a lifestyle interior image, a corporate event or food photography. 

Justin has a discerning eye for capturing timeless moments and was also the official photographer for many high key events such as Audi Fashion Week, Shape Run, Female’s Magazine 50 Gorgeous People, Singapore strongman challenge and numerous high society events.

Justin’s photography has appeared in various media outlets including renowned lifestyle publications such as Her World, Home & Décor, Nuyou, The Peak and more. He has also been commissioned by the likes of  Pan Pacific Hotels Group, Millennium Hotels & Resorts and Four Points by Sheraton to handle their portrait, interiors and food photography.

Sheree Chua, Public Relations Assistant

Sheree is a magazine and media enthusiast, so it should come as no surprise that she has joined our boutique public relations agency. With an interest in photography, she lends her expertise on stylistic direction to create engaging social media content for clients such as FIVE GUYS, Hotel Soloha and Orchard Hotel Singapore. As a communicator, she has also been instrumental in working with the media outlets on a number of meaningful stories and features. She is a proud yogi, and can be found at the trendiest brunch spots during the weekend.

Emelyn Teow, Public Relations Assistant

Emelyn Teow is an individual who has an interest in the many unique writing styles ranging from creative narrative tales to journalistic and public relations pieces. Her interest has led her to delve into the art of storytelling through various events and competitions. Her passion for storytelling led her to pursue communications at the Wee Kim Wee School of Communication and Information at the Nanyang Technological University and put it to good practice at Craft Communications

We love to tell a good story and are always brimming with confidence and ideas like Corcovado in the morning sun. 

Members of our public relations & digital team have been cherry-picked for their industry savoir-faire, contacts and strategic approach in taking a campaign from beginning till end.

Craft is a team that listens and knows you.