Team

Our Boutique Public Relations Agency Team

Our understanding of the broad spectrum of the lifestyle industry enables us to collaborate with our clients to deliver campaigns that are impactful and also have culture and business goals at their very core. Our boutique public relations agency is nimble and we are stronger together like that. 

We are a boutique public relations agency
Keeping It Boutique

Dennis She, Consultant 

Dennis She brings about detailed execution, providing strategic account management across various accounts to bring about the results which elevate clients’ corporate positioning.  Crafting campaigns with powerful messages backed by sound strategies, his strategic PR counsel ensures clients are able to meet their communications objectives.

The list of clients he has worked with over the years include members’ club 1880, Mr & Mrs Smith Boutique Hotels, Bell & Ross, Kenzo (LVMH), Millennium Hotels & Resorts, InterContinental Hotels Group, FIVE GUYS, Tirtha Bridal,  Distell Group Limited, Nederburg Wines, TWG Tea, Schott Zwiesel, Zwiesel Kristallglas, Bisquit, LVMH, Calvin Klein Jeans, Central Marketing Group, and more.

With a strong passion towards bringing forth fresh innovative ideas, the vast array of high-profile brands he has managed have appeared in numerous media channels. In his years in journalism and communications, he has developed an extensive network of local and international media contacts.

Dennis graduated from National University of Singapore with an Honours Degree in Sociology with a minor in Marketing.

Vivian Yuen, Associate Consultant

Vivian Yuen is a communications professional with an interest in luxury, lifestyle and hospitality. With her flair for content production and communication, she is a treasured member of Craft Communications, lending her expertise to accounts such as FIVE GUYS, Millennium Hotels & Resorts, Arte Oro, Orchard Hotel Singapore and Hotel Soloha. Vivian has a degree in Communications Studies from the Wee Kim Wee School of Communication and Information at the Nanyang Technological University.

Sheree Chua, Public Relations Assistant

Sheree is a magazine and media enthusiast, so it should come as no surprise that she has joined our boutique public relations agency. With an interest in photography, she lends her expertise on stylistic direction to create engaging social media content for clients such as FIVE GUYS, Hotel Soloha and Orchard Hotel Singapore. As a communicator, she has also been instrumental in working with the media outlets on a number of meaningful stories and features. She is a proud yogi, and can be found at the trendiest brunch spots during the weekend.

Pan Yunxiang, Miracle, Public Relations Coordinator

Yunxiang is a wordsmith who has cleverly combined her strength in distilling words into liquid gold together with her interest in marketing and branding; harnessing her abilities, she contributed greatly at a trading company, a biotechnology company as well at China Unicom, one of two telecommunications conglomerates in China. Having lived abroad, she is also capable of cross cultural communication and her keen sense on detecting nuances help our foreign clients reach out to Chinese consumers in a powerful way.

Yunxiang graduated from the Beijing Normal University-Hong Kong Baptist University-United International College with a Bachelor of Arts in in Public Relations and Advertising. She went on to live in France where she graduated from the NEOMA Business School with a masters in Marketing. She is one of the many returnees, or haigui in local parlance, who have been educated overseas and now pursue a career back in China.

We love to tell a good story and are always brimming with confidence and ideas like Corcovado in the morning sun. 

Members of our public relations & digital team have been cherry-picked for their industry savoir-faire, contacts and strategic approach in taking a campaign from beginning till end.

Craft is a team that listens and knows you.