HOTEL SOLOHA
The Client
Nestled in the rich cultural neighbourhood of Keong Saik, Hotel Soloha officially opened in August 2019. The 45-room boutique hotel sought to be the newest bolthole for dreamers and adventure-seekers with its fusion of the old and new. While retaining the old school glamour and charm of a shophouse, Hotel Soloha went to town with a complete revamp interiorly. Anchored by the hotel’s distinct “urban jungle chic” theme, a technicolour bar that also serves as the reception, and bold, contemporary artwork by local artists are the first things guests are greeted by upon stepping into the hotel.
Attention may be particularly drawn to its 3m wide pop art mural by local artist, Ethrisha Liaw. The mural, along with her artwork in the guest rooms, revolve around the central theme of ‘play’, exploring tropical sensuality through the use of pop gradients and uncanny visual textures to create a sense of dynamic movement.
The forest theme of the hotel is further emphasised through a 13-metre high painted art piece by local artist Danielle Tay installed in the lift shaft. The artwork, aptly named ‘Spirit of the Forest’, seeks to take guests on a journey of curiosity and adventure in a mystical forest as they ride the elevator.
Project Brief
Hotel Soloha looked to establish itself as a key change-maker within the Keong Saik neighbourhood with its bold and forward ideas. More than a hotel with exceptional hospitality, Hotel Soloha strived to inspire guests to live out the spirit of ‘Soloha’, which is essentially an expressive, #yolo life filled with superlatives no matter where one is.
To share Hotel Soloha’s vision to the public, we held a private event prior to the official launch of the hotel for media and key opinion leaders in lifestyle, hospitality and design, with notable titles such as BURO, Wallpaper, Prestige, Singapore Tatler, MU/SE, CNA (Channel News Asia) 93.8 Radio, DestinAsian, SilverKris (Singapore Airlines), and Expat Living in attendance. During the event, we led groups on a tour of the hotel as we elaborated about the rich story and design concept of Hotel Soloha.
Meanwhile, to further build the hotel’s reputation as a creative member in the local arts scene, we hosted key fashion magazines and indie content creators at the property for photo and video shoots – titles and individuals who enjoyed and resonated with the hotel’s bold and lively aesthetic.
Results
With consistent and strategic media pitching, we garnered media coverage from The Straits Times Life, 8 Days, Singapore Tatler, A Magazine, AugustMan, BURO, CNA Luxury, Esquire Singapore, Travel360 (AirAsia), Going Places (Malaysia Airlines), SilverKris (Singapore Airlines) and more. We also clinched exclusive interviews with MONEY 89.3 FM and CNA 93.8 Radio, as Founder Josh Hu shared about his experience as a first-time hotelier and his vision for Soloha.
Beyond the local market, we managed to host international key opinion leaders in travel who helped to enhance Hotel Soloha’s visibility and popularity among their audience in Southeast Asia and Europe.
L HOTEL SEMINYAK, BALI
The Client
Singapore-based villa and hotel owner and management company had grown to a level where they were ready to start on their first boutique hotel after years of villa ownership and management. L Hotels and Resorts started with its first boutique hotel in Seminyak, Bali.
Project Brief
To position L Hotels & Resorts as the quintessential boutique hotel experience with esteemed offerings like its luxe and elegant interiors by Popo Danes, bathroom amenities by Kiehl’s, and food prepared by Chef Rutger, one of the hottest chefs from Mamasan and Sarong. The brief was also to garner substantial media coverage in key lifestyle and travel titles and also manage a social media program which includes Facebook, Twitter, Weibo and Pinterest.
Results
L Hotels & Resorts became one of the hottest destinations in Bali and a hotel of choice among the well-heeled and those with a taste for good design and luxe stays. The media coverage garnered was also impressive, with coverage in titles across Singapore, Australia, Hong Kong, China as well as US and UK, like Condé Nast Traveller, The Wall Street Journal, Surface Asia, The Age, The Australian and The Straits Times. In social media terms, L Hotels was trending across a number of a social media platforms given the activities and contests that had gone viral.
NEDERBURG
The Client
Enjoying a high level of success with their signature range, Heritage Heroes, South African wine label Nederburg was looking to launch the newest addition to the Heritage Heroes collection, The Beautiful Lady. Nederburg belongs to South African wines & spirits conglomerate Distell Group Limited, listed on the Johannesburg Stock Exchange, whose yearly turnover is more than USD 1 billion.
Project Brief
To position The Beautiful Lady as the newest addition to the award-winning South African wine producer Nederburg Wines’ gourmet collection, Heritage Heroes and to convey the story behind The Beautiful Lady – a tribute to Ilse Graue, the wife of Johann Graue, Nederburg’s Brew Master who held the Teutonic family together and introduced much of splendour to Nederburg. Targeting a range of media platforms across print, digital, influencers broadcast, we also managed the media invitations for a series of wine events and dinners in Singapore and China which saw key media and influencers in attendance. We have also been instrumental in pitching The Beautiful Lady and interviews with Razvan Macici, Nederburg’s cellarmaster to Singapore and China media.
Results
The Beautiful Lady received impressive media coverage across English media in Singapore including August Man, 93.8 LIVE, epicure, L’Officiel, BITES and Blissful Brides in Singapore as well as media in China like WINE, Food & Wine, Zhongshan Daily, Xin Qiao Bao, CHIC Elegance, Reluxe and World Traveller.
GRAND NIKKO BALI
The Client
The re-branded Grand Nikko Bali, which was previously known as Nikko Bali Resort and Spa, is a luxurious five-star property located on the cliff top of Bali’s well-known Nusa Dua area. Along with the re-branding, Grand Nikko Bali also added new enhancements to the property and service standard to make a mark in the dynamic hospitality scene.
Project Brief
To facilitate the re-branding process and position Grand Nikko Bali and raise awareness for the new enhance which includes 19 luxurious ocean and garden view villas, an open aired wedding gazebo and their new multi-purpose function hall. The brief was also to garner media coverage in key travel and lifestyle titles across 5 markets – Singapore, Malaysia, Hong Kong, China and Australia, as well as managing the social media campaigns on Facebook and Weibo.
Results
Grand Nikko Bali was the preferred resort for luxury villas and is known for its understated luxury. Its modern-balinese style made it a vacation heaven for luxe travellers. There was also great media coverage across 5 markets, in the likes of Condé Nast Traveler China, Berita Harian, Prestige Malaysia, The Peak Malaysia, JMEN Hong Kong, Nuyou, TTGmice and more.
HERITAGE SUITES HOTEL
The Client
Luxury boutique hotel in Cambodia sees increased brand recognition in Asia.
Heritage Suites Hotel is a sophisticated boutique retreat in Siem Reap, Cambodia. Located minutes away from the majestic architectural relics of the Angkor temple, its grand colonial façade conceals the 26 newly refurbished intimate rooms and suites nestled amidst lush tropical gardens. The hotel, built in April 2007, is the embodiment of its owners’ commitment to old-fashioned hospitality, and redefines luxury with stunning architecture, personalized and attentive service, a host of culinary delights and comfortable, stylish rooms.
Project Brief
The sophisticated boutique retreat in Siem Reap, Cambodia, sought to extend its presence in the Singapore, Hong Kong and China markets following an extensive refurbishment.
A multi-faceted PR plan that includes a media stay programme as part of its outreach to media, influencers and celebrities, a media familiarisation trip for selected media, marketing partnerships with the likes of Cosmopolitan, Jessica and Marie Claire in Hong Kong; media engagement efforts to draw interest in various aspects of the hotel, its regularly featured events, as well as its commitment to the community.
Results
A feature-length piece in Apple Daily; a multi-page fashion shoot for JMen Hong Kong; a feature on U Travel. An exclusive piece in CLEO Singapore; online pieces in Harper’s Bazaar Singapore, Female Singapore and Her World. Also featured in popular regional inflight publications such as Fah Thai and SilverKris.
TIRTHA BRIDAL
Boost in top South East Asian bridal brand’s visibility in China, Singapore and Malaysia
The Client
Named after the Balinese word for ‘Holy Water’, which is reflective of its proximity to Uluwatu Temple, Tirtha Bridal was conceptualized in 1998 by Koji & Yuka Koreyasu, a Japanese husband-and-wife team aspiring to create unique, unrivalled weddings in Bali.
In 2003, they launched their first property Tirtha Uluwatu, a 6,000 square metre architectural masterpiece situated atop the breath-taking cliffs of Southern Bali and overlooking the vast Indian Ocean. The venue has been lauded internationally for its visionary design and unique concept, and has been the backdrop of many blissful weddings. Tirtha Bridal’s latest property The Villa by Tirtha, located just next to Tirtha Uluwatu, provides couples with a Balinese-inspired wedding experience in the privacy of a stunning 8-bedroom villa.
Project Brief
A multi-pronged PR plan that includes media engagement efforts to garner interest in the brand’s offering, a media familiarisation trip for top tier media, proposed events in Singapore to drive interaction with influencers, celebrities and media, as well as the positioning of key brand personalities as experts in their field.
Results
Regular real weddings features in ELLE China; a 4-page exclusive real wedding piece Female Brides; pieces in China media such as Weddings 21, Darizi, Brides, The Knot as well as Wedding&Travel, Singapore Brides, Luxury Insider.