VIVIAN YUEN | 2 October 2020
While I was, like many other Singaporeans, thrilled about the announcement of the approval of staycations, I’m also a proud homebody that would be perfectly comfortable spending my time lounging in my humble abode. I must confess, the past seven months of work-from-home have only reinforced my love for organisation and cleaning, and increased my awareness of the fashion revolution taking the world, and slowly, Singapore, by storm.
Yes, it’s sustainable fashion – and it’s no longer just a buzzword.
For a myriad of reasons from the showcase of fall/winter trends to fashion weeks in New York, London, Paris, and Milan, September has been dubbed the most important month for fashion – the January of fashion. However, with the various eco and social justice movements this year, it’s safe to say that one of the world’s most polluting industries is going to have to think further about its next steps.
A movement that stood out for me in particular was #SecondhandSeptember. Started by NGO Oxfam (Oxford Committee for Famine Relief), the campaign attempts to raise awareness of the environmental impact of fashion and help alleviate global poverty through their charity shops by encouraging consumers to shop only second hand for 30 days or more.
Prior to my knowledge of campaign, I had already spent hours online reading and watching others advocate “slow fashion” or “sustainable fashion”. And I must say – a lot of valid points, many backed up with extensive research and statistics, were put out. Not to be mistaken for minimalism, where the aim is to have only the essentials in your closet, slow fashion, as the name suggests, is a global response to fast fashion. Fast fashion has been getting a bad rep in the last decade due to its notorious impact of polluting our oceans, land and air and underpaying its garment factory workers.
In fact, Oxfam estimates that it would take a person 13 years to drink the amount of water used to create one t-shirt and a pair of jeans. Global greenhouse gas emissions from the apparel industry is expected to increase from 10% to 26% by 2050, according to findings by the United Nations. Here in Singapore, only 4% of 168,000 tonnes (that’s x1000 in kilograms) of textile waste generated in 2019 were recycled, with the rest either incinerated or dumped into the Semakau Landfill.
The impact of the fashion industry is unparalleled.
With all this said, it doesn’t mean you have to deprive yourself of that sweater you’ve been eyeing. The key is thoughtfulness. Here are some methods I’ve picked up to radically transform mindless shopping habits:
We all buy clothes for different reasons, but we have to dig deeper into our motivations for shopping. Whether it’s for stress relief or just to have something new for a special occasion, consider why you actually want it. Then, recall why you’re embarking on this journey in the first place.
Something that has helped me (and my wallet) is leaving the product in my wish list for 24 hours. If I’m not thinking about that dress after the allotted time frame, it isn’t true love. If I’m in a physical store, I will literally pull myself away so I have the space to evaluate.Another handy tip: If you’re unable to incorporate that item into five outfits or more with your current wardrobe, you’re better off without it.
For instance, OLIO allows you to list anything from food to non-food items for donation to other users within your neighbourhood. As it’s difficult to gauge the quality of an item through an app, the transactions are based fully on trust. When I listed my clothing items on the app, I received over 10 messages within the first hour and cleared what I had intended to donate within 2 weeks. The best thing of all? I didn’t need to travel further than my block, and the fact that they’re going to people who’ll love the items more than I did.
Are you keen to be a part of the sustainable fashion and living community in Singapore?
Check out these social pages:
Singapore jazz band Evolution Quartet launches debut album ‘Reflections’
Bespoke jewellery atelier shares tips for curating a timeless collection
Well-loved afternoon high tea experiences in Singapore